PLCOM provides media analyses tailored
to the unique needs of our clientele. We are able to evaluate
the strategic effects of Canadian media coverage and to assess
the media's impact relative to the communications objectives of
large corporations, government agencies, lobby firms, as well
as commercial, professional and trade associations. Independently
conceived our analyses are always penetrating, often disturbing
and aim to pinpoint the strategic message and tactical nuances
for an effective media relations program.
Our appraisal of the media improves your understanding of an
issue or product's public perception and is designed to be the
foundation of a powerful and effective communications plan.
The PLCOM team has acquired expertise
through years of experience in the fields of journalism, communications
and media analysis. You can draw from this reserve the intelligence
you need to help shape and form the media landscapes that best
suit your desires.
PRINT AND BROADCAST SOURCES
A meticulous analysis of hard-news coverage and editorials
in major daily newspapers and specialized magazines produces
informed decisions that guide forceful communications strategies.
Television newscasts are extremely influential, and their
impact on public opinion is enhanced through pictures and
direct quotations from stakeholders. Understand how these
images and voices are contextualised as the media grapples
with your interests.
PLCOM provides policy makers, communications
advisors and managers with a revealing glance at the popular perceptions
of their interests. Carefully prepared media analyses objectively
reveal how you are perceived by the world. A customized and/or
combined version of the following analysis formats will suit your
specific business needs.
Weekly or Bi-Monthly
A daily report evaluates the treatment of your interests
in the major daily newspapers and electronic media. It is
provides policy makers and communications strategists the
general presence and tone of media coverage.
A weekly or bi-monthly analysis will uncover the ways in
which your interests have been portrayed over time. The
analysis will route out and measure media trends and inclinations.
The report will heighten the effectiveness of your communications
strategy, and empirically constructed graphical representations
will quickly divulge your strategic communications path.
A monthly analysis presents a detailed evaluation of the
media's perception of your interests. It presents the major
concerns and attitudes of the media, and can detect subtle
trends and relationships in the media that can only be seen
over longer periods of time. The monthly report offers an
in-depth and calculable evaluation of a stakeholder's position
in the media.