Work:
Handpicked Media - Managing Director
Handpicked media
Tagline:
Her first business was a style agency, representing hair and make-up artists working in the beauty, fashion and entertainment industry. With an insider’s knowledge Krista started beauty and lifestyle website www.beautyandthedirt.com in 2000. Combining her 20 years of experience working with beauty and fashion clients and 13 years of being online as an independent publisher, she then started ‘hand-picking’ sites that went well together and formed Handpicked Media in 2009. An early adopter of social media in the UK, with a unique understanding from both the client and a blogger’s perspective. Also consults for brands for their online strategy. With a growing client list including P&G, L’Oreal, D&G, and various FMCG clients the collective is now 600+ sites strong.
